Financial planning works best with people who are willing to learn, grow and take action, and when there is a gap between where you are now and where you want to be.
Most of our clients are affluent or semi-affluent individuals and families who desire ongoing professional assistance and coaching in the creation and implementation of strategies to reach their life goals, as they may exist now or develop in the future.
Over the years, we have found that our firm works most effectively with people who share some or all of the following characteristics:
- The desire to live a more meaningful life.
- Typically have between £100,000 and £1,000,000 in investible assets (pensions, savings and investment) exc. their house.
- An open mind and a willingness to creatively brainstorm with us–to engage in a continuing dialogue about the goals that drive their life values.
- Willingness to make a shift in behaviour if it furthers their long term goals.
- Consider our firm to be an important coach for their personal and/or business life.
- Realistic investment objectives and a willingness to communicate those expectations to our firm clearly.
- Commitment to hold up their end of the engagement by delivering financial information and completing the necessary tasks in a timely manner.
- Recognition that big goals can be achieved by making small changes consistently over time.
- The desire to have a financial plan that organises their financial lives, and which uses their human and financial capital to create a result which helps them achieve their goals.
- Willingness to delegate unwanted work to a professional financial advocate on an ongoing basis.
- Willingness to look for other people who have a need for better financial planning service, and to refer these people to our offices for the same kind of help that they receive.
Wealth Management – our beliefs
Invest for a reason – have a plan
We always start by obtaining a detailed understanding of your financial planning objectives. These inform decisions about whether you should be investing and the level of investment risk you need to take. We need these details to build your financial plan.
Keep things simple
We will try to achieve your investment objective using the simplest strategy possible. We try to avoid complex products if the objective can be met using a straightforward approach.
Keep costs low
One of the biggest detractors from investment performance is cost; over the long term the impact can be significant. When researching the market to find solutions, cost is one of the key factors we consider (more in the appendix).
Another major detractor from investment performance is tax. We’ll ensure that you utilise the legitimate tax shelters to help maximise your returns. This can boost your returns by 20% or more.
Understanding your attitude to investment risk is essential. As a first step we’ll ask you to complete a risk profile questionnaire. We’ll then discuss the results to ensure that any recommendations we make are suitable. Understanding investment risk is so important we will spend quite a lot of time with you to explore and explain this.
Investing for the long term
We believe that investing is for the long term (short term needs should come from savings). We will always recommend you keep sufficient savings on short term deposit to meet ad hoc and emergency expenditure.
We believe that the best way to achieve long term sustainable investment growth is by holding a diversified portfolio of assets. Spreading your investment should help reduce risk over the long term.
“Don’t put all your eggs in one basket”.
We believe it’s essential that your investments are kept under review. We will report to you regularly (as agreed in our service contract with you) providing details of how your investment is performing. We will also meet with you as agreed to conduct a detailed review. Meeting on a regular basis will ensure that your investments continue to remain suitable, and ‘on track’ to meet your objectives.
Risk and Return Are Inextricably Linked
When it comes to investing, risk and reward are inextricably linked. All investments involve some degree of risk – it’s important that you understand this before you invest.
The reward for taking on risk is the potential for a greater investment return. If you have a financial goal with a long time horizon, you are likely to do better by carefully investing in asset categories with greater risk, like equities, rather than restricting your investments to assets with less risk, like cash. On the other hand, investing solely in cash investments may be appropriate for short-term financial goals.